This project is a personal work designed for a Supreme campaign, focusing on the brand’s signature provocative communication. The concept revolves around the figure of the unapologetic American, a character who defies conventions of politeness and decorum yet paradoxically goes against the mainstream. This campaign challenges the stereotypical image of rebellion, showing a new take on defiance, one that is not about conformity to counterculture, but about a raw and ironic self-awareness. Through bold visuals and an unfiltered attitude, the campaign embodies Supreme’s legacy of disruption, creating a narrative that is both irreverent and thought-provoking.