As Art Director, I took part in the creation and development of the visual concept for Zara 50th Anniversary, a global campaign celebrating the brand’s five decades of style and innovation. The project translated Zara’s legacy into a refined visual language built around the idea of “50 Years, 50 Icons”, merging heritage and modernity through a minimal, elevated aesthetic. I collaborated on defining the overall art direction, mood, layouts and key visuals, ensuring coherence across print, digital and in-store communication. The result was a cohesive campaign that reinforced Zara’s identity as a global fashion reference, combining high-end imagery with the brand’s accessible ethos.