Atelot
Atelot is a conceptual streetwear brand I envisioned and developed in Milan in 2023. From the brand’s identity to its logo, graphics, and campaign direction, I have curated every aspect to shape a distinct fashion narrative rooted in sci-fi futurism and chromed structures. The visuals I created, both with 3D and AI, aim to convey these core ideologies through bold, original imagery, ranging from aggressive humanoid figures to futuristic inanimate forms. Every shooting campaign is designed to reinforce this vision, blending raw photographic reality with a futuristic, almost surreal essence, ensuring a cohesive and immersive aesthetic.
Edited with AI
Jewelry Collection
The Jewelry Collection is initially conceived for t-shirts, with the potential to expand to hoodies, scarves, and wool hats. The collection showcases three types of futuristic jewelry, each with a unique shape and vibrant chromatic appeal, adorning the back of the pieces. On the front, a three-dimensional chromatic logo complements the design, harmonizing with the featured precious stone on the back.
C101 Mag.
Building on the brand’s products, Atelot envisions a quarterly editorial magazine called C101, exploring the chrome aesthetic across multiple fields from fashion to design, from architecture to the arts, and beyond. Each issue unites these diverse disciplines through the common thread of chromatic innovation and metallic futuristic aesthetic.
©Giorgio Gracis 2025